“Taking into account the minerals and the vitamins you can find in a spruce tree, and the number of spruce trees that are cut every Christmas, this is a massive opportunity to change the world – one Christmas tree at a time.”
In 2022 we will see juniper becoming an increasingly crucial part of the drinks menu, whether in cocktails with alcohol or without alcohol. At Lahhentagge, we offer a solution for both tastes.
The starting point is logical; gin is a perfect component in cocktails. In addition to classical gin and tonic, gin is an essential ingredient for several classic cocktails.
Furthermore, gin is one of the most widely drunk spirits globally. The reason is simple: it is relatively cheap, tastes good, and goes well with just about everything.
Drinking habits around the world are changing. More and more people are discovering new taste sensations and are getting adventurous when trying something new.
This explains why gin has become the number one selling spirit in Europe and America. Americans love experimenting with new foods, but they also love discovering new drinks that give them a "taste sensation," which becomes an exciting part of their lives.
Furthermore, according to the Distilled Spirits Council, "Americans now drink more gin than any other spirit, averaging nearly 3 gallons per person per year." That is 13.6 litres -- quite a shocking number!
So why, the year of juniper? Juniper is the main ingredient for making gin. Juniper berries are used to flavour gin and give it its distinctive taste. There are different types of gins, but all of them have some juniper in them.
There are different species of juniper berries commonly used in gin production. The most widely used one is Common Juniper, or European Juniper, which grows throughout Europe and Asia Minor.
In addition to that, several exciting juniper species are used around the world. In California, Armenia, Greece, China, and Thailand, there are local species of juniper that have their distinctive tastes and are used for flavouring gin.
We would recommend checking out Aleppo juniper, which grows around the town of Aleppo in Syria, is highly intense with a strong, camphor-like aroma.
On the island of Saaremaa, our juniper trees are Juniperus Communis, but with distinctive soil and sunshine come with their unique taste.