One tree, one Christmas - dozens of stories in more than half a dozen languages.

Among the first, Italian blogs Federvini.it and Aisitalia.it wrote about how the Kuressaare Christmas tree was about to become a tonic water.

In Britain, FoodBev.com included our story in the wider context of the Christmas tree problem. The story was also run on the Brazilian Revista-fi page. In Romania, we can be found on Roaliment.ro.

In French the story is here on Pour Nourrir Demain, while the tonic made its way onto the popular French TV show La Quotidienne.

In Russia, the adventures of our Christmas tree were covered in Upakovano.ru, FoodMarkets.ru, Miromalo.club, Prostoest.ru, Cookingdom.ru, Siatrus.ru, Gloss.ee, Kedem.ru, Zdorovaya-life.ru, Stolitsa.ee, Food-Berdsk.ru, Kushatj-podano.ru, Toluna, Murmsil on ok.ru, Astv.ru, Borgi.ru, Justpovar.ru, prodgoroda.ru and pakko.me.  

On top of the Russian coverage, the Christmas tree also started to pop out in texts like this - 爱沙尼亚蒸馏商Lahhentagge从圣诞树中提取汤力水. Here are a few links for those of you who might speak Chinese better than we do: kknews.cc, ifooday.cn, bbltbz.com, jianshu.com, yidianzixun.com, 3g.163.com and zhuanlan.zhihu.com.

Among our Nordic neighbours, the story of our tonic made it into Glorian Ruoka ja Viini magazine.

Finally, the Christmas tree story made it to some 50+ smaller media outlets across the United States. Among those were affiliates of ABC, CBS, NBC, and even Fox.

Clearly, recycling raw materials is something people care and feel deeply about and the food industries can do a lot in this field.